To connect with Hispanics, Address them as young, passionate, family-driven. Why? Because the hispanic population continues to grow. At the growth rate of the U.S. population overall, Hispanic shoppers who tend to pay cash and prepare family meals for home consumption are a coveted segment. Some 45 million U.S. Hispanics already comprise 15% of the nation, and will expand to 52 million by 2013, forecast the U.S. Census Bureau and Nielsen 2008 Universe.

Two-thirds of them are under age 35, and they’re 10 years younger on average than the U.S. populace, so their lifetime spending value makes them a marketer’s dream. Their collective buying power is expected to grow from $900 billion today to $1.3 trillion by 2010, in just two years.