The Hispanic Population is growing. The US Census Bureau claims that as of July 1, 2006, 44.3 million Hispanics lived in the U.S. That number has grown since then. What is more astonishing is that Hispanics accounted for one-half of the nation’s growth between 2000 and 2006. The Hispanic growth rate (24.3%) was more than three times the growth rate of the total population (6.1%).

So families in Hispanic communities are growing. It’s important to know who they are and how they think as individuals. People continue to market to Hispanics but they know nothing about their background and how they think and make purchases. As the Hispanic population grows so does the need to understand how Hispanic work as a people group.